
Here are 5 steps you can take to improve your business’ local SEO:ġ. In order to tell which local businesses lead the way in these areas, Google looks at many different “local signals,” or certain pieces of information from your website and other places on the web where your business is mentioned. How to Optimize Your Online Footprint for Local SearchĪs you may remember from last week, the 3 key ranking factors for local SEO are relevance, distance, and prominence. These results appear with a Google map, the business’ basic contact information, and sometimes local ratings and reviews. Quick recap: Google’s Local Pack consists of 3 local search results near the top of the search engine results page. Now that you’ve learned the what and the why, you’ll get to learn the how-that is, how you can navigate the world of local search engine optimization (or local SEO) and improve the chances of your business being listed in the Local Pack. In last week’s blog post, we explained what Google’s “Local Pack” is and why it’s such a huge deal for home service businesses such as yours to get listed in these local search results.
